E-Trader Group specialises in the secondary market for goods by providing both trade and consumer online marketplaces where retailers can optimise their supply chain and maximise their asset recovery rates on end-of-line, clearance and surplus stock and buyers can access exclusive stock at discounted prices, via a single easy-to-use online technology platform.
E-Trader Group, formerly called Business Auctions, a software development company backed by technology VC, Elderstreet Ventures, was taken over by Harvey Sinclair in November 2008 as a result of an MBI. The company received VC backed investment in October 2009 from MMC Ventures following a successful fund raising to back the new management and their growth strategy. This investment was followed within the same month by the E-Trader Group acquisition of Atlas Ventures backed Koodos in a part cash and part share deal.
The E-Trader Group business strategy is driven by the availability of secondary market stock (bulk, overstock, and clearance) which in the UK is estimated to be worth c. £12billion annually. The E-Trader Group aims to be the first business of its kind to dominate the secondary market for goods online in the UK for both trade and consumers.
E-Trader Group is committed to developing its business through building strong relationships with both suppliers and buyers. Manufacturers, retailers and logistics companies are key partners and the business invests significant time understanding their needs and ensuring that their goals and objectives can be met.
E-Trader Group currently includes Stockshifters.com, Koodos and E-Trader Services, a group division providing companies with end-of-lease asset recovery services.